MOUNT VERNON, NOV. 18, 2004 -- Type By Design, a Skagit County graphic-design company, captured first place recently for
a logo concept designed for Skagit Public Utility District and submitted to a major graphic-design competition.

Dana Chrysler, founder and principal of the 2-year old graphics firm, said the award topped 22 other entries in the 2004 logo competition sponsored by the About.com Graphic Design Forum, an Internet-based global organization of graphic designers, and judged by several of its members.

"I am honored my work has been recognized by a jury of professionals whom I admire," Chrysler said. "They represent an incredible pool of talent in the graphic-design community and I am thrilled to compete in such good company."

The winning design shows a minimal section of light green pipe, three bands of light blue suggesting pristine water coursing through it and the name "Skagit PUD" written below. Click here to view the winning design.

Judges looked at symbols, balance, consistency, contrast, general appearance and how they all tied together in making their choice, according to Chrysler.

"In selecting the winner," said competition judge and designer Alina Hagen, "I looked at whether the design targeted the correct market, whether it said something about the type of business it was representing, the type and color, whether it could have a black-and-white version or be printed in fewer than four colors to keep costs down."

"It is a very tight-looking logo and everything tied together nicely," added Calvin Lee, another judge.

Bill Johnston summed up the judges' deliberations by observing, "The Skagit PUD design is very effective at meeting its market objective of providing a distinctive, contempory, and official looking public utility seal. It has a clean, pure look that conveys the essense of what it is selling. Clean, pure water. Overall, the design is an intelligent use of color and type."

Click here to view a list of the competition judges and their credentials.

MOUNT VERNON, WA (October 2002) — Type By Design, a new desktop publishing and printing company, recently opened in Mount Vernon with an eye toward "dramatically expanding the options available to our commercial community," according to founder and principal Dana Chrysler. Type By Design provides services to individuals, businesses, and non-profit organizations. The company will offer leading-edge digital technology in the hands of a classically-trained graphics professional.

Chrysler had already honed her craft for several years as a professional typesetter prior to the personal computer/desktop publishing revolution. She has also worked as an advertising production coordinator for John Fluke Mfg. Company, of Everett, Washington as well as a typesetter for MacGregor Advertising Agency.

With over 20 years' experience in typesetting, design, layout, camera, print brokering, and image scanning and manipulation, Chrysler possesses knowledge and traditional training not often found in the average desktop publisher. "I really feel that a more accurate description of my services is desktop typesetting and design," she enthuses, adding, "I am passionate about the impact of a superior graphic presentation on the success of any business."

With its state-of-the-art computer technology, Type By Design is able to offer quality services at competitive rates. For more information, view the Type By Design website at www.typebydesign.net or call 360-422-6024.