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My name is Dana Chrysler, owner and creative director of
Type By Design, founded in 2002. I have over 20 years' experience
in nearly every stage of the printing process, including typesetting,
design, layout, camera, print brokering, image scanning, and
photo manipulation. My background has equipped me with the
knowledge and traditional training not often found in the
average graphic designer.
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As far back as I can remember, I have loved type--the beauty of
a well-designed printed piece and the art of a beautiful font. As
a kid, I would cut up mom's old catalogs (homemade clipart) and
paste selected Sunday comics captions on them. I thought my creations
were quite clever and amusing and hoped everyone else would, too.
Even then, I loved working with type and graphics!
In high school, my interests were journalism, drama, and music.
After high school, my first job was working for the classified department
of the local newspaper. The pay wasn't much, but the hustle-bustle
atmosphere of constant deadlines was addicting--no day was ever
the same.
A couple years later, I moved to the big city and worked as a typesetter
using Compugraphic typesetting machines, measuring type in
picas and points, and developing the typeset film in a chemical
processor (those were the good old days). I worked hand in hand
with agency graphic artists and clients at a Seattle-area advertising
agency and print brokerage. The whole "print thing" was
definitely in my blood.
Later, I was a member of the print department of a large insurance
company called USAA (United Services Automobile Association),
with over 5,000 employees. Typesetting and designing
complex forms and brochures for USAA's national marketing campaign,
I honed my skills.
My
life took a bit of a detour after that when I had a stint as a flight
attendant for Continental Airlines (right). But serving drinks
and demonstrating the fine art of seat-belt buckling didn't mesh
with my family's lifestyle (plus the frequent absences from home),
so I chalked it up to a great ride and moved on. The free flying
passes helped, of course.
I picked up my career at a local advertising agency and had the
privilege of producing their first phone directory, later to become
known as the award-winning "MacGregor Plaid" directory.
The variety of clients kept me on my toes and I enjoyed working
on the wide array of projects.
I moved on to became Production Coordinator for the national corporate
advertising department of John Fluke Manufacturing Company.
Dealing with high-end Seattle-area print vendors, performing press
checks, and following projects from concept to finished piece, I
built upon my knowledge of printing and pre-press production (and
worked our trade show booth in Las Vegas, left).
When desktop publishing was introduced in the mid-80s, I learned
to combine type and graphics in one layout program and to produce
the finished page on a desktop printer. Building on the foundation
of my traditional typesetting skills, I moved on to the cutting-edge
tools of the day (Photoshop, Pagemaker, CorelDraw, and others).
Looking back, I realize that those years spent working for the
newspaper, advertising agency, print brokerage, and corporate advertising
department (even the flight attendant profession) taught me the
importance of doing quality work for a variety of clients in a high
production setting. I learned that I loved the work and helping
people.
Today, I'm following the passion that's animated me since those
early days of cutting up mom's old catalogs--providing great design
for great people--and having a blast.
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